STRAWBAR was born from the desire to capture the true nature of the strawberry in an authentic spirit. The inspiration came from a rare variety of wild strawberry (fragaria vesca) that thrives in the mountains of Western Macedonia. Each fruit is carefully picked and selected to preserve all the natural aromas and nutrients.
The creation of STRAWBAR is a story that connects tradition with innovation, nature with science and the local economy with the international spirits audience. Each bottle tells a journey of flavors and experiences that starts in Florina and reaches each glass, offering something truly unique.
At PHI GROUP, distillation is not just a process – it is both an art and a science. Our philosophy is based on creating pure, bold flavors that respect the nature and ingredients of each fruit. Our productions are limited, allowing for the utmost attention to every detail, from the harvest of the fruit to the packaging of the final product.
We combine traditional distillation methods with modern know-how, ensuring that each bottle of STRAWBAR highlights the authenticity and personality of the strawberry. Our philosophy reflects our commitment to quality, innovation and sustainability, creating drinks that unite taste, experience and history.
The creation of STRAWBAR begins with the care of the fruit: wild strawberries are hand-picked and washed, preserving their integrity and all their natural aromas. Distillation is carried out with respect for time and traditional techniques, using modern methods that ensure the purity and intensity of the flavor.
Each product undergoes double or triple distillation, depending on the variety, while the aging process in oak barrels (in STRAWBAR Gold) adds depth and complexity. Attention to detail and dedication to quality ensure that each bottle of STRAWBAR accurately captures the uniqueness of the strawberry – from the aroma to the aftertaste.
The STRAWBAR collection includes three unique spirits, each with its own personality and character:
Strawbar Origin 40%
Double distilled from wild strawberries, with clean fruity aromas and a velvety, long aftertaste.
Strawbar Platinum 45%
Triple distilled, with a dynamic and complex profile, combining fruity notes with a spicy mantle.
Strawbar Gold 40%
The world’s first aged strawberry spirit, with a complex aromatic profile, sweet notes of honey and warm spices, which provide unique complexity.
Each bottle in the collection is the result of attention to detail, respect for nature and passion for creating an authentic fruit spirit, ready to travel from Florina to your glass.
STRAWBAR is not just a drink; it is a story that starts in Florina and embraces the world. The production is based on local strawberries, supporting the agricultural economy and promoting sustainable practices. Even the leftover fruit is utilized in other creations, such as sustainable cosmetics, showing that nothing goes to waste.
STRAWBAR is not just a drink; it is a story that starts in Florina and embraces the world. The production is based on local strawberries, supporting the agricultural economy and promoting sustainable practices. Even the leftover fruit is utilized in other creations, such as sustainable cosmetics, showing that nothing goes to waste.
